One of the things that's struck us over the last few years of being in indie game dev is how very few teams seem to be using rigorous methods for running their business. (Or, if they are, they aren't talking much about it.) We've attended some great talks at conferences by Finji and watched videos like Simon Roth's "Killing the 'Lucky Indie' myth: How to build a sustainable microstudio", but beyond that the most consistent opinion we've seen is "Make strategies based on data."
Problem is: where is that data?
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